Creative Goal
Earn the viewer's pause with warmth first, then introduce the product.
Short-Form Video
Luma Paws Short-Form Ad
Pet supplements are a crowded feed category, so this spec ad leads with feeling instead of claims: soft home light, a calm dog, the product appearing where it naturally lives. The bottle gets its close-up only after the mood is set — the order most supplement ads get wrong.
9:16Unofficial Concept2026
My Role
Creative concept, AI video generation, social edit, campaign direction
Tools and AI Models
Seedance 2.0, CapCut
Client / Status
Luma Paws — Spec project
Supporting Media
Frames and Previews
Open any supporting frame for a closer look at the visual direction behind the project.
Deliverables
- 15s 9:16 short-form ad
- Brand mood direction
- Campaign test asset
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